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NovaTech – Complete Full-Funnel Rebrand
We helped NovaTech reposition and relaunch with a full brand identity system, conversion-focused website, and content strategy — resulting in exponential lead growth. And 300% increase in traffic in 90 days.
PROJECT OVERVIEW
NovaTech is a B2B SaaS company offering cloud-based productivity tools for hybrid teams. As they scaled, their brand and website no longer reflected their value or vision — and their funnel wasn’t converting as efficiently as it should. They needed a strategic partner to elevate their brand, rebuild their website, and improve the entire marketing funnel from top to bottom.
Project Goals
Enhance Farm Productivity : Provide real-time data and predictive analytics to help farmers make informed decisions and increase crop yield. Minimize water, fertilizer, and pesticide waste through AI-driven recommendations and automation.
Create an Intuitive User Experience: Develop a clean, accessible, and responsive dashboard that even non-tech-savvy farmers can navigate easily.
Enable Remote Monitoring & Control: Implement IoT-based real-time monitoring and smart automation for irrigation, soil health tracking, and climate control.
Seamless Multi-Device Accessibility: Ensure a mobile-first approach for on-the-go farming insights with offline data syncing capabilities.
The Challenges
Balancing feature richness with simplicity, as Slack users are already familiar with a complex interface.
Ensuring reliable task automation in a dynamic messaging environment.
Designed with a clean, clutter-free layout that emphasizes readability and ease of navigation.
Quick-access menus and a simplified sidebar make it easy for users to switch between tasks, channels, and analytics.
The Solutions
Prioritized key features and used progressive disclosure to keep advanced settings accessible without cluttering the main interface.
Collaborated closely with developers to design flexible automation features that could adapt to user changes and minimize notification overload.
Users consistently praised Wrangle’s ease of use, automation features, and the ability to control notifications.
Maintained a consistent design language with Slack’s native interface to provide a seamless experience for users accustomed to Slack’s environment.
Outcome & Impact
Complex Data Interpretation: Farmers needed simplified insights instead of overwhelming raw data. Solution: Designed an intuitive dashboard with visual analytics, AI-driven recommendations, and easy-to-understand charts.
User Accessibility & Adoption: Many farmers had limited experience with digital tools. Solution: Developed a clean, user-friendly UI with simple navigation, multilingual support, and mobile-first design. 50% Reduction in Resource
Waste: Smart automation reduced water, fertilizer, and pesticide overuse, ensuring cost savings and sustainability.
Sustainable & Data-Driven Farming: Agrinex empowered farmers to reduce environmental impact while maximizing efficiency, contributing to a smarter, greener future for agriculture.
Wrangle is a Slack management tool designed to help business teams manage channels, messages, and tasks more efficiently within Slack. The goal was to create an intuitive and powerful interface that seamlessly integrates with Slack, allowing team members to automate repetitive tasks, organize conversations, and improve team collaboration.
