Lush Cosmetics – Social Media Explosion
We partnered with Lush Cosmetics to craft and execute a bold social media strategy that amplified reach, strengthened community engagement, and drove significant online sales. The campaign sparked viral traction across platforms and delivered a 400% surge in engagement within 90 days.
PROJECT OVERVIEW
Lush Cosmetics is a globally recognized beauty and skincare brand known for its ethical sourcing and sustainable products. While beloved by loyal customers, their social channels weren’t achieving the scale or virality needed to match their market presence. Content lacked consistency, influencer partnerships were underleveraged, and user-generated content wasn’t being maximized.
They needed a partner to create a scalable content engine, optimize SEO for discoverability, and turn their social channels into powerful sales drivers without losing the authenticity of their brand voice.
Project Goals
Boost Social Engagement: Develop creative campaigns that spark conversations, shares, and brand affinity.
Drive Organic Reach: Optimize content and SEO for discoverability across Instagram, TikTok, YouTube, and Pinterest.
Leverage Influencers & Advocates: Build partnerships with aligned creators and amplify authentic voices.
Increase Sales Through Social: Connect campaigns to shoppable posts, trackable links, and seasonal launches.
The Challenges
Highly competitive beauty market where viral attention shifts quickly.
Content lacked consistency in visual storytelling and posting cadence.
Difficulty in tracking ROI from social to sales due to fragmented analytics.
UGC existed in abundance, but there was no structure for repurposing or amplifying it.
The Solutions
Content Calendar & Engine: Built a rolling 90-day content calendar blending evergreen posts, trend-driven content, and seasonal campaigns.
Visual Storytelling: Designed templates and visual standards that highlighted product benefits while keeping Lush’s playful, ethical brand voice.
Influencer Collabs: Partnered with micro- and mid-tier influencers who embodied sustainability and beauty authenticity.
UGC Amplification: Structured a program to feature customer content across social feeds, newsletters, and product pages.
Analytics Dashboard: Centralized reporting to connect social engagement with web traffic and conversions.
The campaigns were designed for both viral traction and long-tail discoverability, ensuring visibility beyond seasonal spikes.
Outcome & Impact
Engagement Growth: 400% increase in average post engagement in 90 days, with several campaigns reaching viral scale on TikTok and Instagram Reels.
Organic Reach: Social-driven traffic to the Lush website increased by 180%, with SEO-optimized YouTube content ranking for key skincare and cosmetics terms.
Influencer ROI: Partnerships generated a 6x return compared to prior campaigns, with higher authenticity scores among target audiences.
Sales Lift: Social channels drove a 35% increase in online sales during seasonal promotions, supported by shoppable integrations.
Community Strengthening: UGC initiatives boosted customer trust and helped reposition Lush as a leading voice in sustainable beauty online.
Through creative storytelling, consistent execution, and authentic partnerships, Lush transformed its social media presence into a high-performing growth engine — balancing community, content, and commerce.
